About

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ottimo design is a design studio founded by designer Hideo Yamamoto in 1989.
Our design projects range from product design, focusing on the design of household goods, furniture, lighting apparatus, medical equipment and industrial machinery, to space and sign design.

Design is an instrument to make people happy.
Our design process starts with defining challenges to be addressed through careful user observation.
Then, we make prototypes, test them, and draft drawings.
This process is consistent regardless of what is being designed as long as it is for people.
While we keep our instrument in good condition, we look forward to an opportunity to assist you with your new project in the near future.

Hideo Yamamoto

Profile

Hideo Yamamoto

Born in Tokyo in 1957.

Graduated from the Department of Product Design, Tama Art University and started working for Yamaha Design Laboratory in 1980. Took charge of the product and packaging design of musical instruments and studio equipment, the product design of housing equipment, such as modular kitchens, bathrooms and washbasins, and the graphic and product design of sporting goods, such as skis and tennis rackets.

Joined Apex Incorporated in 1985. As the head of the design department, took charge of developing original merchandise, producing shops and exhibitions, and also supervising the brand identity of imported stationery. Participated in the joint development of the world’s first cyclonic vacuum cleaner with Prototypes Ltd. (presently, Dyson Ltd.), UK.

Founded OTTIMO DESIGN CO., LTD. in 1989.

Lecturer for the Product Design Course, Tama Art University, since 1996.

Gave a lecture at Musashino Art University in 2002.

From 2003 to 2006, engaged in the product development direction and product design as a category designer for Muji products by Ryohin Keikaku, Co., Ltd.

Held an exhibition entitled ”Cross section A-A: Product design by Hideo Yamamoto” at the Matsuya Design Galley in March 2007.

From 2007 to 2017, served as a jury member of the Good Design Award organized by the Japan Institute of Design Promotion.

Gave a lecture at the Shibaura Institute of Technology in July 2009.

Gave a lecture at the Taiwan Design Center in November 2009.

Gave a lecture at the Henan University of Technology, China, in September 2016.

Appointed as a Good Design Fellow by the Japan Institute of Design Promotion in 2018.

Awards

1989 Prize for Products of Small and Medium Enterprises given to Mobile Radio Antenna SG Series
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
1989 The YAMAHA Audio System International Design Competition, Second Prize.
1989 Good Design Award given to Mobile Radio Antenna M Series
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
1991 Good Design Award given to Carrying Bag to carry textiles for ladies’ wear designed for Unix.
1992 Good Design Award given to Mobile Radio Antenna NNR Series
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
1993 Good Design Award given to Mobile Radio Antenna REVANT
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
1993 Good Design Award given to Dupont Corian Washbasin designed for Du Pont-MRC Co., Ltd.
1994 Good Design Award given to Mobile Radio Antenna REXANT
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
1996 Prize for Products of Small and Medium Enterprises given to Lobby Chair 5100 Series
produced by Youemu Industries Ltd. and designed by OTTIMO DESIGN for PLUS Corporation.
1999 Good Design Award given to Headlight Tester HLI-1000 designed for Anzen Motor Car Co., Ltd.
1999 Good Design Award given to Headlight Tester HL-105 designed for Anzen Motor Car Co., Ltd.
2000 Small and Medium Enterprises Prize given to Table & Desk System designed for Toska Co., Ltd.
2000 Long-selling Good Design Prize given to Mobile Radio Antenna SG Series
designed for Dai-Ichi Denpa Kougyo Co., Ltd.
2000 Good Design Award given to Water Purifier for bathroom
designed for Arsoa Honsha Corporation
2001 Good Design Award given to Washbasin designed for TOTO Ltd.
2002 Good Design Award given to Unit Bathroom i-bath 2003 Series designed for INAX Corporation
2004 Good Design Award given to Cleaning Tool System designed for Ryohin Keikaku Co., Ltd.
2004 Good Design Award given to PP Organizing Box designed for Ryohin Keikaku Co., Ltd.
2005 Good Design Award given to COOK ONE Frying Pan.
2008 Good Design Award given to Shower Head designed for Ecoline Co., Ltd.
2008 Good Design Award given to Othello Game designed for Megahouse Co., Ltd.
2009 Good Design Award given to Water Conservation Unit designed for Ecoline Co., Ltd.
2009 Good Design Award given to Static Electric Therapy Apparatus for Home Use
designed for Hakuju Institute for Health Science Co., Ltd.
2009 Good Design Award given to “bizhub PRO Series” High-speed Digital Multifunction Systems
designed for Konica Minolta Business Technologies, Inc.
2010 Good Design Award given to “bizhub PRO Series” High-speed Digital Multifunction Systems
designed for Konica Minolta Business Technologies, Inc.
2011 Good Design Gold Award given to Surgical Lights designed for Yamada Shadowless Lamp Co., Ltd.
2014 Good Design Gold Award given to Medical Gas Pipeline System for Central Uni Co., Ltd.
2014 Good Design Award given to Suction Unit for Central Uni Co., Ltd.
2014 Good Design Award given to Video Magnifier “NVS-X1” for Neitz Instruments Co., Ltd.
2014 Good Design Award given to Spot Illuminator “NSI-X” for Neitz Instruments Co., Ltd.
2015 Good Design Long Life Design Award given to PP Organizing Box
designed for Ryohin Keikaku Co., Ltd.
2016 Good Design Award given to Grating Machine for Dremax Co., Ltd.
2016 Good Design Gold Award given to Auto CPAP (Continuous Positive Airway Pressure) “JPAP”
for Metran Co., Ltd.
2017 Good Design Award given to Pendant Light “JUJUBE” for HY Collection.